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Lululemon designed Canada's Olympic outfits as an artistic ode to the country
Sure, the Olympics are about feats of athletic prowess. But they’re also about fashion. And this summer, the games are being held in Paris, arguably the fashion capital of the world. Lululemon, the official outfitter of Team Canada, understood the assignment. “We were focused on functionality, but we didn’t compromise on style,” says Audrey Reilly, Lululemon’s creative director who led the design of Canada’s kits. Lululemon was tasked with designing athletes’ outfits for their entire...