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  • Google: SEO Is Not About Magic

    Google's John Mueller had another one-liner, this one he said, "keep in mind that SEO is not really about magic." This was in response to trying to SEOs trying to find some magic by using various HTML elements and thus seeing some sort of SEO benefit to that "magic."The original question on Reddit was:I'd like to place my H1 inside the first slide (it'll always be the first slide) of a hero carousel (using SplideJS).It'll be in rotation with 3 other slides, all with equal time on display.None of...
  • Google Search With 16 Shopping Ads

    It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
  • Google: Differences Between 410 and 404 Is Too Minimal

    The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. And now Google's John Mueller replied to another question about it saying that the difference between the two is so minimal that it doesn't matter.He said in a Reddit thread, "It doesn't matter. The difference in processing of 404 vs 410 is so minimal that I can't think of any time I'd prefer one over the other for SEO purposes."Here is his full...