Iowa women’s basketball sets another ratings record in Final Four win over
UConn
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Iowa women’s basketball sets another ratings record in Final Four win over UConn
By Jacob Lev, CNN (CNN) — Days after the Iowa Hawkeyes set the all-time ratings record for a women’s college basketball game in their Elite Eight win over the Louisiana State University Tigers, the team set yet another record. The Hawkeyes’ 71-69 victory on Friday over the UConn Huskies in the Final Four averaged 14.2
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Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
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Ethiopia’s Sisay Lemma wins Boston Marathon, Kenya’s Hellen Obiri repeats in women’s race
Six-time champion Marcel Hug of Switzerland led the wheelchair field on its way to begin the 128th edition of the Boston Marathon on Monday as this otherwise sleepy New England town celebrated its 100th anniversary as the starting line.