Adidas, Nike continue to battle it out
WPLG -

Nike is not used to playing catchup, but Adidas is beating it in technology, innovation and style.

Adidas brand sales in North America were up 25% in 2017, compared with 3% for Nike.

Adidas is still much smaller than Nike: Adidas brought in $5.3 billion in 2017 compared with Nike's $15.2 billion. But Adidas has a better sense for what consumers want to buy, which is making Nike sweat.

"Demand for technical, performance shoes began to subside, and consumers started caring more about fashion,"...


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