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  • Why Coke is winning the cola wars

    It's been a long time since PepsiCo just sold Pepsi and Coca-Cola just sold Coke.

    Both companies now sell juice, water, sports drinks and iced coffee. And in many of these categories, Pepsi is winning.

    But when it comes to regular old cola, Coke is still king.

    In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to Beverage Digest, a trade publication. Diet Coke and Diet Pepsi have both lost ground, but Diet Coke is still...


  • The key for retailers to win the war against Amazon is to embrace it

    Amazon/Toby Melville

    Fred Killingsworth, the CEO of brand agency Hinge, thinks retailers should stop fighting Amazon, and start embracing it.

    He said that it is hard for even the biggest retailers to compete with Amazon in ecommerce spending.

    Instead, he advocates for an approach that helps retailers leverage all the potential that Amazon has to offer.

    If you can't beat them, join them.

    That's the drum that Fred Killingsworth is beating as he weighs how retailers can counter the Amazon...


  • As the Streaming Wars Heat Up, Ryan Murphy Cashes In

    The producer agreed to a $300 million Netflix deal months after Shonda Rhimes signed for $100 million and Apple and Amazon contributed to a manic market.