Court documents reveal just how much money Instagram makes for Meta—and it's a lot
Fast Company -

The ‘Gram is doing a lot of heavy lifting for Meta. That’s one of the key takeaways from court documents filed by Meta last week, as the company attempts to get a federal antitrust lawsuit dismissed. Specifically, the documents say that Instagram generated advertising revenue totaling $32.4 billion in 2021, and $16.5 billion during the first half of 2022—up from $11.3 billion for all of 2018. The $32.4 billion in 2021 comprised 27% of Meta’s overall revenue that year. The revelations show...

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