What do you call rapper J Cole apologising to Kendrick Lamar? A modern business masterclass
The Guardian -

The headlines around the top hip-hop artists focuses on spats and feuds, and obscures the fact that so many are capitalists of geniusDid you hear the news? Rapper J Cole fell out with rapper Kendrick Lemar. Then he apologised. It made headlines all over the world and, for the uninitiated to the world of hip-hop beefs to fully understand it all, the BBC published an explainer.You may have missed or ignored this, on the basis that you were paying attention to the real issues of that day, but I’m...

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