‘This is an art form – and we’re losing it’: is the music video dying?
The Guardian -

Music videos were once cultural events almost as important as the music they promoted. In an era of digestible bite-size content on TikTok, the art form is in danger of being lost for everIn increasingly turbulent times for the music industry, one aspect has remained steadfast: its passion for stats. At the start of the decade – with YouTube a strong metric of success after the collapse of CD sales – you couldn’t move for mind-bending figures being trumpeted about music video viewership. In...

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