The pitching process that was made for the traditional display ad hasn’t evolved to account for the demands of branded content, publishers and agencies say.
The post As ad dollars move to branded content, the RFP hasn’t kept pace appeared first on Digiday.
Facebook announced that brands can now include Instant Forms--formerly known as Lead Forms--in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as newsletter signups, donor registrations and sample requests, and they enable people to let brands know how they want to be reached and share their contact information....
Big name brands like Microsoft and Gap have started relying on artificial intelligence to optimize the content of their ads.
Platforms like Persado use AI to help these brands generate personalized ads based on the language a person is most likely to respond to.
A recent update by Persado allows brands to create entire narratives using AI, incorporating each individual advertiser' unique voice and attributes to each campaign's context.
Turns out, artificial intelligence isn't just helpful for...