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  • What is Google's Demand Gen? Gets enhanced visual storytelling tools with GenAI

    Google Ads is introducing generative image tools for Demand Gen campaigns. These AI-powered tools allow advertisers to create high-quality image assets using text prompts and generate similar variations of existing high-performing images. New AI-powered creative features are coming to Demand Gen campaigns to help take your visual storytelling to the next level. With generative image […]

  • Google Photos AI image-editing tools expands to iPhone on May 15

    Google is going to provide all users of Google Photos access to its AI-powered editing tools on the iPhone, and without requiring a subscription for most users. Google Photos tools Google's smartphones like the Pixel have benefited from intelligent AI-based features that can dramatically change a user's photographs. Now, Google is opening up the tools to more people, including iPhone users. In a Wednesday announcement, Google said it will be making a number of its AI-powered image...

  • Meta More Than Doubled Revenue From its AI-Powered Ad Tool

    AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising contributed 97% of that revenue, or $35.6 billion, and the average price of ads rose 6%. “For all the recent scrutiny of its...