March Madness proved the explosive power of women's sports. And a growing dark side.
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UPDATE (April 7, 2024, 5:11 p.m. ET): The undefeated South Carolina women's squad held off Caitlin Clark and the Iowa Hawkeyes to win the Women's March Madness championship on Sunday, 87-75. 2024 is shaping up to be a milestone year for women’s sports, both in terms of investment and engagement. Turns out, when you put effort and dollars into the infrastructure of the women’s game, people watch. This year’s Women’s March Madness has been showcased on prime-time TV, while more and more outlets...

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