Best Practices for Personalized UX Design
Web Design Envato Tuts+ -

“Personalization” means understanding user needs and interests, and catering to them without them having to ask for it. It learns and adapts to the user behavior. Think of Netflix, where shows are surfaced to give you optimized recommendations, or Google Maps, where pinning your places give you easy access to future used directions. 

In an age where customer data is collected by at every point of their journey, using such data to enhance their experience at every touchpoint seems like a great...


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