From Digiday
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Publishers test new TikTok feature that adds links to organic videos
Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.
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Q1 ad rundown: there’s cautious optimism amid impending changes
The outlook for the rest of the year is a tale of two realities.
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Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
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TikTok presiona a las marcas a publicar fotos en lugar de vídeos
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. TikTok está avanzando para convertirse en una plataforma fotográfica de pleno derecho, y las marcas le siguen el juego. Aunque es principalmente una aplicación de vídeo de formato corto, TikTok se ha inclinado más por las fotos y las funciones […]
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PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
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How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses
Sponsored by A+E Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. For example, key challenges vary from deciding whether talent is a good fit to crafting messaging that will resonate throughout an entire campaign, managing […]
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How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world -- the latest boogeyman being MFAs
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VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.
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Indie agency Left Off Madison takes a right turn into live shopping
Why one indie agency is investing in live shopping.
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Why Nylon is bringing back print
BDG's chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024.
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Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
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Digiday+ Research: Publishers take their focus off events as revenue dips
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.