Buzzfeed articles
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What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company
In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision to turn the flagship BuzzFeed site into an AI-driven technology and media company.
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.