Chamber of commerce articles
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Hawaii and Vegas chambers connect at business exchange
Struggles to diversify tourism-dependent economies, develop solutions to workforce shortages, address how to make housing more affordable and pursue shared business opportunities took center stage at the Vegas Chamber Hawaii Business Exchange Summit.
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Commerce Can No Longer Be Where Creative Goes to Die
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached--as a mere transaction after all the creative
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Brave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. Kigel reflects on his transition from the consumer side back to the brand side. One key theme throughout the interview is the emphasis on understanding and meeting the needs of consumers, which ultimately is...