Comm articles
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Transactional vs inspirational comms: Striking the balance
The right mix in leadership communication can foster a culture of purpose and motivation. Leadership expert Gifford Thomas says…”Inspirational leaders move the world forward.” I couldn’t agree more — but they must rely on others and communicate with them meaningfully if they want to move the needle. When a leader overly relies on transactional communication, […]
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What comms can learn from the internal upheaval at the New York Times
It all starts with leaning on your values. Tensions between workers and their bosses are as old as the idea of a workplace itself. It’s nothing new on the whole. But when it’s taking place in one of the most famous newspapers in the world, it tends to put the audience at attention. The paper […]
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Designing an integrated planning process to embed comms across your organization
How Thrivent CCO Greg McCullough led a modernization of the comms function that positioned the team as a catalyst for enterprise business transformation and growth. When Greg McCullough was named Thrivent’s first-ever CCO in 2022 to lead a transformation and modernization of the comms function, he knew that upskilling the team would be a fundamental […]