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Johnson & Johnson CEO Alex Gorsky spoke at the CECP's CEO Investor Forum in February, discussing the importance of creating long-term value.
Gorsky cited J&J's 75-year-old "credo" as a major source of inspiration to the company.
The entire company participates in an annual survey measuring senior leadership's performance against the credo, with resulting "credo scores."
Gorsky and top executives will have regular "credo sessions" and work through case study...
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