Nascar articles
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NASCAR revels in its MJ moment
By PAUL NEWBERRY TALLADEGA, Ala. — Suddenly, Michael Jordan’s new life seems just as satisfying as his old one. This felt a whole lot like M.J. knocking down a buzzer beater, winning the big game, celebrating like a champion. Of course, his title-hoarding days in the NBA are long behind him. But Jordan’s current passion […]
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Winners, losers after NASCAR Talladega weekend
A look at the winners and losers from the weekend at Talladega. WINNERS. Tyler Reddick — Scored his first win of the season and sixth of his...
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How NASCAR’s Sponsorship Ecosystem Is Evolving With The Times
No longer is NASCAR sponsorship about simply writing a check. It’s become a two-way pipeline with sponsors providing products and teams providing data and feedback.