Publisher articles
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From the Publisher: Kitty Conundrum
In his poem "The Love Song of J. Alfred Prufrock," T.S. Eliot wrote of a life measured out with coffee spoons. My existential yardstick has been: cats. A succession of them, from my twenties to my early sixties, has kept me company in adulthood. While I love dogs and their promise of unconditional affection, I've found a feline is better suited to my personality and busy schedule. I need an animal that is patient, self-reliant and requires no walking. Also: immortality. The only bummer...
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From the Publisher: Still Mooning
I can't stop thinking about last week's eclipse. I know it's been nine days — an eternity in the news business — since the sun silhouetted the moon in the path of totality, an awe-inspiring display for everyone lucky enough to have seen it. While the hot stories of the day burn up like so many meteors, time hasn't faded the image of that fire-ringed orb for me. Judging from the conversations I've had in the past week, I'm not alone. Much has already been said about the rare glimpse of...
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Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers. Publishers are upset that companies don’t notify them when they’re on a blocklist. ADWEEK found four titles from one publisher on...