Posted by HeatherPhysioc
One of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn’t get implemented.
We put the cart before the horse. It’s easy to forget that clients start at different points of maturity and knowledge levels about search, and even...
Posted by randfish
We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week's Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week...
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core they’re down to the same thing. That’s because the layman doesn’t realize that what Google cares about is ultimately what will satisfy that plumber. And though initially the algorithms they used to get us there weren’t...