• Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

    Posted by rMaynes1

    The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.

    Sound familiar?

    Convincing company executives that SEO is one of the most...

  • Keeping up with SEO in 2018: What you should focus on

    Any webmaster worth their salt is constantly reading, watching, and learning more about SEO. Google usually rolls out quite a few big changes throughout each year and while some updates are larger than others, they are all very important to keep up with. Of course, merely responding to SEO trends and acting after changes have already taken effect is not the most effective way of doing things. Predicting how the face of SEO will look like in the coming months is equally or perhaps even more...

  • 9 Predictions for SEO in 2018

    Posted by randfish

    For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead.

    In keeping with tradition, my predictions will be graded on the following scale:

    Nailed It (+2) – When a prediction is right on the money and the primary...