EXCLUSIVE: In a spring season that has already seen Disney launch ESPN+ and Turner announce Bleacher Report Live, a new sports challenger is entering the subscription video on demand (SVOD) ring: Sports Illustrated TV.
The over-the-top (OTT) service linked with the noted magazine will now be available direct to consumers via Roku, iOS, Android and web browsers for $4.99 a month. SI TV launched last November on Amazon Channels and recently was added to fuboTV’s…
D.C. sports fans experienced both euphoria and disappointment last spring.
Kobe Bryant directed and wrote an ad campaign for a sports drink backed by some of the biggest names in sports and it takes a big shot at Gatorade
DrinkBODYARMOR / YouTube
Kobe Bryant continues to stay busy in his post-basketball career, having written and directed a new series of ads from the sports drink BodyArmor.
The ads take a take a direct shot at Gatorade and feature other star athletes who are also investors in the brand, including James Harden and Kristaps Porzingis.
It's just the lastest creative endeavor for Bryant, who has already won an Oscar and is now leading a show on ESPN's new streaming service.
Fresh off his Oscar...