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12 Industry Leaders Highlight Tips for How Agencies Can Better Service Clients
Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with your life, which is to say “identify the thing at the center of this idea that, if it gets scratched or broken or dented, the whole thing melts down and it doesn't work, and you have to start...
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Proposed $2.8 billion settlement clears second step of NCAA approval
A potential multibillion-dollar settlement of an antitrust lawsuit cleared the second of a three-step NCAA approval process Tuesday, with no change to a payment structure that would have the 27 college conferences not named in the suit cover the majority of a $1.6 billion portion of the damages.