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In another blow to Apple, iPhone shipments fell nearly 10% in the first three months of the year, even as global smartphone shipments increased.South Korea-based Samsung beat its American counterpart by 10 million units in the first quarter, according to a report released on Monday by market researcher International Data Corporation. Samsung regained its top spot as the smartphone maker with the highest shipments, a title it lost in the last three months of 2023.iPhone shipments are a closely...
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From iPhones to Apple Watch, Apple fans keep showing broad device adoption
A considerable segment of Apple's customer base own more than one of the company's products, and their loyalty is a better indicator of the company's success than just numbers. Apple device adoption holds steady among US consumers Apple's hardware ecosystem is expansive and diverse, encapsulating a range of devices from iPhones to Mac computers, each with its dedicated user base. However, when analyzing the penetration of these devices among US consumers, the numbers reveal more than...