Caitlin Clark turns focus back to basketball as training camp opens for Indiana Fever
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Caitlin Clark turns focus back to basketball as training camp opens for Indiana Fever
By MICHAEL MAROT INDIANAPOLIS — Caitlin Clark got back to the basics Sunday — working out on a basketball court. Here, as the newest member of the Indiana Fever, she’s learning how she’ll fit into this new offensive system, building chemistry with her new teammates and learning the nuances of what it means to be […]
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Basketball to business: Caitlin Clark’s economic impact
Caitlin Clark has sent waves through the world of women’s sports — and the economy. The former Iowa women’s basketball guard’s skyrocketing fame generated an abundance of economic possibilities for Iowa City businesses. According to The Common Sense Institute, Clark’s success generated $82.5 million in consumer spending across the state of Iowa over the past
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How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men’s sports often receive brand and broadcast support based on their potential, proponents of women’s sports note that investment in their game hinges on proof of its value. This year’s NCAA Women’s Basketball Tournament—with help from Caitlin Clark and Dawn Staley—just provided its broadcasters at the Walt Disney Company and their brand partners a small forest’s worth of receipts. When the second round of the tournament aired more than a month ago, Disney’s ESPN noted its 1.4...