Nelly Korda could rival Caitlin Clark for superstardom in the US and is already dominating golf like Tiger Woods ahead of history-making bid at Chevron Championship
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Basketball to business: Caitlin Clark’s economic impact
Caitlin Clark has sent waves through the world of women’s sports — and the economy. The former Iowa women’s basketball guard’s skyrocketing fame generated an abundance of economic possibilities for Iowa City businesses. According to The Common Sense Institute, Clark’s success generated $82.5 million in consumer spending across the state of Iowa over the past
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Caitlin Clark's $28M Nike deal makes up for rookie salary
Clark's annual salary of around $84,000 from the Indiana Fever is now dwarfed by her $3.5 million-a-year Nike contract.
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How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men’s sports often receive brand and broadcast support based on their potential, proponents of women’s sports note that investment in their game hinges on proof of its value. This year’s NCAA Women’s Basketball Tournament—with help from Caitlin Clark and Dawn Staley—just provided its broadcasters at the Walt Disney Company and their brand partners a small forest’s worth of receipts. When the second round of the tournament aired more than a month ago, Disney’s ESPN noted its 1.4...