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Diana Taurasi scores 31 as Phoenix routs Sparks
Taurasi made 7 of 9 from 3-point range for a season-high scoring outburst as the Mercury ended a four-game losing streak.
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Diana Taurasi scores 31 as Phoenix routs Sparks
Taurasi made 7 of 9 from 3-point range for a season-high scoring outburst as the Mercury ended a four-game losing streak.
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NFL and WNBA Fans Want More for Their Data Than Dumb Ads
As sports marketing spreads across platforms and fandoms, it’s become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans’ online experience evolve. From fans reading whatever publishers offered to brands capitalizing on user-generated content and data-heavy “conversations” with consumers, Puentes has mapped the...