Netflix: Profits soar after password sharing crackdown
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Netflix password sharing crackdown may have resulted in millions of new subscribers
Last year, Netflix made a particularly risky bet by pushing users who share passwords to create their own accounts — but it’s paid off. Netflix, the dominant player in streaming, added more than 9 million subscribers in the first three months of the year, hitting a record high of 269.6 million subscribers. “It added more subscribers than many analysts, myself included, expected,” said eMarketer senior analyst Ross Benes. “This signals that password sharing was even more common than...
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Netflix's password-sharing crackdown pays off! Streaming platform gains 9.3 million customers -
Netflix's password-sharing crackdown appears to be paying off as the company added another 9 million subscribers in the first quarter of this year, bringing the total to almost 270 million paid accounts.
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Netflix Co-CEO Greg Peters Says Password-Sharing Crackdown Has Not Hurt Viewership, Citing Internal Data That “Cuts Through The Noise” About The Policy Shift
Netflix Co-CEO Greg Peters says internal viewership data from before and after the implementation of paid password sharing shows the new policy has not turned off viewers, as some had initially predicted it would. The company on Thursday reported a year-over-year jump of 9.3 million subscribers in the first quarter, in part due to the […]