Do you speak a ‘big’ global language? Here’s what my tiny language can teach you
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Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed design, new features and a global campaign that speaks to people who are close to swearing off app-based dating. Created by Bumble’s in-house creative studio, the...
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Overcoming Finnish language fears one step at a time — "If you don't speak, you won't learn"
Despite having a reputation for being very difficult, many immigrants to Finland find their own path to learning the Finnish language.
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BBC Speaks to News Weary Consumers in First Global Brand Campaign
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. “Made to Make You Think” is a milestone in the BBC’s global expansion efforts and debuts in the U.S. following recent investment in North America. Created by agency R/GA with BBC Studios, the commercial arm of the BBC Group, the campaign puts journalists in the spotlight while claiming to be an objective...