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Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the IAB's technology- and streaming-focused week of ad sales events. "One of the biggest opportunities that we have helped uncover, candidly, over the past two years, is what this home screen...
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Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
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A hotel row in Queens is getting a new look. New affordable housing is part of the mix.
On a recent afternoon, sneakered tourists streamed out of the various hotels located along a quiet stretch of Jamaica, Queens. The Radisson, a Hampton Inn, a Residence Inn by Marriott, and erstwhile JFK Hilton, just a stone's throw from JFK Airport, represent the future of affordable housing in the city, as well as what is perhaps a missed opportunity. Months of interior demolition work is concluding at the 350-room Hilton property on 135th Avenue, just east of the Van Wyck Expressway. A...