Ferrari And HP Announce a Title Partnership
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Ferrari and HP Announce a Title Partnership
News Highlights. Iconic companies join forces, underlining shared brand values and commitment to performance, innovation, excellence,...
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Ferrari announces HP as new F1 team title sponsor
Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team to Scuderia Ferrari HP in what has been called a "multi-year" deal. The American technology company and its distinctive blue logo will feature on Ferrari's F1 livery from next week's Miami Grand Prix onwards as well as on its team kit and overalls. The title branding deal will also extend to Ferrari's F1 Academy and esports programmes. “Our founder passed on to us his continuous will to...
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Ferrari to announce blockbuster F1 title sponsorship
The battle in F1 is not only what we see on track but also consists of significant opposition elsewhere. Aside from the ‘political wars’ between the teams, the sport’s financial dimension is also