Akron is giving out free doorbell cameras for safety
Related Articles
-
Roku and iSpot partner to enhance streaming TV Measurement
Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
-
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. Between the lines According to the company, the offerings broaden its attribution suite, delivering outcome-based metrics for advertisers across platforms, bringing greater transparency and identifying key performance drivers. The Mastercard partnership...
-
Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and measurement. With the news, Disney joins Roku, NBCUniversal, TalkShopLive and TikTok, which are all part of the retail giant's Partner...