Unusual Surge In Google Search Console Product Snippets Search Performance
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Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data
Nilay Patel, Editor-In-Chief of The Verge, interviewed Sundar Pichai, CEO of Google, at Google I/O, and the 40-minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/independent publishers are dying, and if we can get data in Search Console.Here is the interview, well worth watching:At 4 minutes in, Nilay showed some of the headlines on how Google's AI Overviews will kill the web and the...
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Google Tests Replacing Related Searches With People Also Search For?
Google may be testing replacing the "related searches" box with the "people also search for" box. The two are functionally not that different, from what I can tell.Shameem Adhikarath spotted this and posted several examples of the "related searches" now being titled "people also search for" in the Google Search results interface. He posted this example on X:For that exact same query, I see "related searches":I am not sure if this is a bug or a feature test.Additionally, here is the thread...
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Some Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search Engine Grows
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic traffic going down by 25%), it is still too early for the ad industry to have best practices around AI-powered search. But...