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Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools
Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads. But there was a lot, a lot of ad news announced and I will try to cover just the search stuff real quick for you all.This is all summed up nicely in this Search Engine Land post and by Google in...
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How to use the new AI Google Search with AI Overviews
Google has introduced “AI Overviews” in Search Labs, replacing the previous SGE (Search Generative Experience). This feature provides AI-generated summaries for certain search queries, enhancing the way users interact with search results. The feature is available on Android devices, iPhones, iPads, and computers, but requires users to be signed into a personal Google Account and […]