Basketball to business: Caitlin Clark’s economic impact
Related Articles
-
Caitlin Clark’s early WNBA play could be Olympic tryout
Caitlin Clark’s early play in WNBA will serve as her tryout for a spot on the U.S. Olympic women’s basketball team.
-
Caitlin Clark’s early WNBA play could be Olympic tryout
Caitlin Clark’s early play in WNBA will serve as her tryout for a spot on the U.S. Olympic women’s basketball team.
-
How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men’s sports often receive brand and broadcast support based on their potential, proponents of women’s sports note that investment in their game hinges on proof of its value. This year’s NCAA Women’s Basketball Tournament—with help from Caitlin Clark and Dawn Staley—just provided its broadcasters at the Walt Disney Company and their brand partners a small forest’s worth of receipts. When the second round of the tournament aired more than a month ago, Disney’s ESPN noted its 1.4...