USWNT legend Megan Rapinoe on WNBA's Caitlin Clark era: 'It's so much more than Caitlin'
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Why Caitlin Clark Will Be Worth It for Nike
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign her first professional shoe deal with Nike—her name, image and likeness (NIL) rights partner during her years at the University of Iowa. The deal, reportedly "worth well over $20 million plus potential bonuses," would give Clark a signature shoe and keep Nike in Clark’s family of brands that...
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Basketball to business: Caitlin Clark’s economic impact
Caitlin Clark has sent waves through the world of women’s sports — and the economy. The former Iowa women’s basketball guard’s skyrocketing fame generated an abundance of economic possibilities for Iowa City businesses. According to The Common Sense Institute, Clark’s success generated $82.5 million in consumer spending across the state of Iowa over the past
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Caitlin Clark Changing The Popularity Of WNBA And Indiana Fever
Indiana Fever rookie guard Caitlin Clark has already significantly changed the popularity of both the WNBA and the Fever.