Lowe's has a new slogan — and it shows how the battle for a key home-improvement market is heating up (LOW, HD)
Lowe's will adopt a new marketing tagline in February: "Do it right for less. Start at Lowe's."
The new slogan bears a striking resemblance to Home Depot's tagline: "More saving, more doing."
The change may signal that Lowe's is particularly interested in attracting do-it-yourself shoppers.
Lowe's wants to help customers "do it right for less."
At least, that's the thrust of their new slogan. The home-improvement retailer's new tagline —"Do it right for less. Start with Lowe's" — will roll out...
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