Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
Related Articles
-
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
-
Brave Sophie becomes the first British royal to visit Ukraine since the start of the war: Duchess of Edinburgh meets President Zelensky and the First Lady as she pays respects to victims of Putin's invasion
Sophie, 59, met with President Zelensky and his wife - and passed on a personal message from King Charles - as she showed her solitary with survivors of conflict-related sexual violence and torture
-
Brands Chase Football Marketing Momentum at NFL Draft
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...