Roblox opens up video ads to all brands
Related Articles
-
YouTube is experimenting with showing ads when you pause a video
Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article
-
US vs. TikTok: What Happens Next video
President Biden has signed a bill into law that effectively forces TikTok's parent company ByteDance to divest in the social media platform and sell itself to another company, or face a TikTok ban in the US.
-
Ad industry launches certificate for honest influencers
Social media users in the Netherlands who earn money promoting goods and services to their audiences can now apply for a certificate to show they stick to the rules for advertising. The Dutch advertising standards authority, data marketing body DDMA and the advertising industry association Bond van Adverteerders have launched the certificate to boost transparency in the so-called “influencer” market. The certificate is currently free but will cost €50 from August. Its use will not be compulsory...