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The 27 Best New Watches from Watches & Wonders 2024: Rolex, Cartier, Hublot, and More
Over 54 brands presented new watches—or novelties, as we call them in watch world—this week at Watches & Wonders 2024. The tradeshow is by far the biggest event on the horological calendar—the place where virtually every major watchmaker unveils almost everything they plan on rolling out over the year ahead. GQ’s Cam Wolf and British GQ’s Mike Christensen spent the last few days ping-ponging back and forth through Geneva’s sprawling Palexpo convention center to try on hundreds of new releases...
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Watch Wednesday: Zodiac Has New Super Sea Wolf Stainless Watches In Stock
I want to publicly apologize. It’s an absolute travesty that we’ve gone this long without Zodiac watches on a Watch Wednesday. The wait is over: Zodiac just dropped two new Super Sea Wolf stainless steel watches that you’re going to want to get your hands on before they sell out. BUY NOW @ ZODIAC – […]
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Watches & Wonders 2024: The Best New Watches (and Merch!) from Rolex, TAG Heuer, Cartier, and More
Yesterday was the first day of Watches & Wonders, the industry’s largest trade show that brings an avalanche of new releases. I got to touch and feel plenty of them over my six appointments—including the Rolex novelties, a Cartier that tells time in reverse, and an IWC that will stay accurate for the next 45 million years. Here’s my full rundown of the day, including my favorite pieces from each maker and the best free souvenirs I got to bring home with me. 11:15 a.m. – Rolex The booth: A...