Her domination has forced the wider sporting world to take notice, and now Mikaela Shiffrin has done it again.
The 23-year-old continued her remarkable romp towards a third straight World Cup overall title with a 10th win of the season in a giant slalom in Italy.
The American superstar led by more than a second after the first run in Kronplatz and stayed clear to beat France's Tessa Worley to clinch her 53rd World Cup win overall.
Shiffrin has won eight of her last 11 races and 10 of her 17...
SAN VIGILIO DI MAREBBE, Italy - Mikaela Shiffrin had this race specially marked on her calendar.
There are few courses the American skier has not been able to conquer in her record-breaking career. Yet a victory - or even a podium finish - had eluded her on the steep Erta slope at the Kronplatz resort.
So she came to San Vigilio over the Christmas holiday and did some free skiing on the Erta. The attention to detail paid off. She won the World Cup giant slalom here on Tuesday and banished poor...
She was targeting an historic eighth straight slalom victory, but Mikaela Shiffrin's winning streak came to an end with defeat by Petra Vlhova in Austria Tuesday.
Shiffrin, 23, has dominated women's slalom skiing in recent years and has edged Vlhova into second in the first five races of this season, but the Slovakian gained some revenge in the Flachau night race.
Vlhova, also 23, came from behind on the second run to win by 0.15 seconds to hand Shiffrin her first World Cup individual slalom...