YouTube escalates war on ad blockers
Related Articles
-
YouTube is experimenting with showing ads when you pause a video
Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article
-
Meta More Than Doubled Revenue From its AI-Powered Ad Tool
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising contributed 97% of that revenue, or $35.6 billion, and the average price of ads rose 6%. “For all the recent scrutiny of its...
-
AI unicorn Synthesia is adding emotions to your digital double
British AI unicorn Synthesia has launched its new generation of AI avatars, promising truly human-like digital speakers. Synthesia CEO Victor Riparbelli said traditional AI avatars, including those made by his own company, have always struggled to capture the nuance of human facial expressions and emotions. The London-based startup, which raised £71.4m last June in a […]