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  • YouTube is experimenting with showing ads when you pause a video

    Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article

  • CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

    This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.

  • Vizio Ads Kicks Off NewFronts With 3 New Ad Formats

    Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the IAB's technology- and streaming-focused week of ad sales events. "One of the biggest opportunities that we have helped uncover, candidly, over the past two years, is what this home screen...