Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ikea's First UK Holiday Ad Is a Hilarious Rap
Snack food brand Frito-Lay is putting a new spin on the catchy tune "My Favorite Things" in a spot that imagines what the holidays would be like if Rodgers and Hammerstein wrote a song about cheese puffs and actress Anna Kendrick invited us to her holiday get-together. It marks the first-ever holiday ad for Frito-Lay
What’s happening: To break the seemingly never-ending political deadlock over Brexit, the UK’s citizens are going to the polls on December 12 to vote in a general election.The tactics: As in the last UK election, just two years ago, targeted ads on social media will play a big role as the major parties try to convince wavering voters or shore up their own support.