Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
Adweek -

Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its “Designed to Be Deleted” campaign, which positions the brand as a way to find real love instead of temporary connections. The fifth iteration of the platform uses real dating success stories to show its mascot, Hingie, being rewarded for its sacrifice in the afterlife. Created by agency Wieden+Kennedy Portland, the film kicks off with a real couple’s moment of happiness, sending Hingie flying into the...

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