Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts
Adweek - 2024-04-04T19:17:06.000Z

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts and TV upfronts approach. JIC Gives Conditional Certifications as March to New Currencies Continues What's happening? On...

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Vast majority of US hospital websites are sharing visitor data with Big Tech companies