The internet giant is expanding an identification program ahead of the European Parliament vote in May.
Now that we're very aware of how foreign interference can affect elections, Google is rolling out transparency rules for the upcoming European Union parliamentary vote.
Google announced it will be requiring political ad buyers to verify themselves, the company announced in a blog post on Thursday.
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In addition, Google will require ads that mention a political party, candidate or current officeholder to disclose who's paid...
AT&T rolled out Xandr this fall with a vision of turning its data and premium content into an ad platform that could enable advertisers to buy across the TV industry.
But media buyers say that it's unclear how much AT&T is willing to work with competitors in 2019 to create standards in the ad industry.
They also worry that AT&T will take a walled garden approach that would make it hard to achieve its goal of getting TV companies to cooperate.
This summer, AT&T unveiled an...