Q&A: How attention, search and recall are creating more effective video ad metrics
Digiday -

Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies.  The approach is particularly beneficial as advertisers seek more effective […]

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