Bank of America has kicked off a campaign to tout its new brand positioning and logo.
The brand refresh comes five years after the company launched a brand overhaul in 2013 in a bid to recover from its reputation taking a hit due to the financial crisis.
"Purpose" has been a common theme among advertisers recently, with Ancestry and FedEx both also touting their brand purpose in recent campaigns.
The Minnesota Vikings and the Chicago Bears were not the only ones taking the NFL stage on Sunday...
Investors should always diversify their portfolio to reduce risk.
With limited cash, one can try to bet on the bellwether stocks in each industry.
Bank of America Merrill Lynch has published a list of its 11 favorite stocks for next year — one S&P 500 stock from each of the 11 Global Industry Classification Standard sectors.
The firm's 2018 list has generated a 3.2% average return rate, outperforming the benchmark S&P 500.
Investing is all about avoiding putting all your eggs in one...