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  • Adobe's generative AI video tools are coming soon to Premiere Pro

    Adobe is expanding its AI offerings in video, including generative AI tools for Premiere Pro as well as creating a video model for its Firefly model collection. Adobe Premiere Pro's generative AI can remove items from a scene Adobe has been increasing its use of AI in its creative tool suite, providing artists and designers with ways to use the fast-developing technology for images. Now, Adobe is turning its attention more towards video. In a preview of its AI changes on Monday,...

  • Adobe is buying videos to train its new AI tool, but is it paying enough?

    Adobe is recruiting help from its network of photographers and videographers to train its new AI text-to-video generator, but is the company paying enough?In an effort to catch up with other AI video generators like Google's Lumiere and OpenAI's Sora, Adobe is purchasing videos that show people engaging in everyday activities like walking, running, using a cell phone, and working out, and other videos showing emotions like sadness, excitement, or rage. Adobe is also requesting simple videos of...

  • Adobe brings new Sora-powered AI video tools to Premiere Pro

    Adobe is bringing new generative AI tools to Adobe Premiere Pro later this year. Features include the ability to generate video content from text prompts using Firefly and third-party AI and more.