(This is a sponsored post.) You are designing a landing page. The goal of the page is to get people to notice, and hopefully click on a button on the screen to subscribe to a monthly newsletter. “Make sure the button captures people’s attention” is the goal you’ve been given.
So how, exactly, do you do that?
Research on the visual cortex in the brain can give you some ideas. The visual cortex is the part of the brain that processes visual information.